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The outcome
An agency arguing that most clients have a revenue problem rather than a marketing one, so the site makes that argument instead of listing services. The six-stage process opens with diagnosis rather than a pitch, and each call to action opens WhatsApp with a different pre-written opener depending on which part of the argument the visitor responded to.
What was built
- Case study index filterable by industry and service
- Case study pages with challenge, approach and metric blocks
- Related case studies scored by shared industry and service
- Revenue Ledger comparison with paired staggered reveals
- WhatsApp CTAs carrying a different prefilled intent per source
- Navbar that hides on scroll-down and returns on scroll-up
- Smooth scrolling, skipped under reduced motion
- Two service pillar pages sharing one templated layout
- House duotone image treatment applied to every photo