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The outcome
Couture sells on presence, so the site is built as a dark, image-led gallery with the work at full bleed and the interface almost absent. Four couture chapters separate bridal, pageant, performance and editorial, and the only conversion path is a pre-filled WhatsApp appointment request — no form, and the atelier address stays private until a booking is confirmed.
What was built
- Appointment enquiry form that emails the atelier via Resend
- Submitting the form returns a prefilled WhatsApp handover link
- Per-segment couture landing pages generated from the database
- Masonry lookbook sized from on-disk image dimensions
- Recognition strip of press, showcases and pageant credentials
- Admin CMS for services, clientele, lookbook, segments and press
- Middleware-gated admin area with session login
- Self-hosted image upload to the server, admin-only, 8MB cap
- GA4 events for WhatsApp clicks and appointment submissions