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The outcome
Homeowners considering solar want one question answered — what happens to my bill — so the site leads with an animated chart of a real customer's monthly figures rather than panel specifications. Every call to action opens WhatsApp with the message already written, because this market enquires by chat and abandons forms.
What was built
- Solar page covering grid-tied, off-grid and hybrid systems
- Electrical page for domestic, industrial and TNB meter work
- Enquiry form that emails the office via Resend
- WhatsApp float and deep links with click tracking
- GA4 and Meta Pixel with route-change and lead events
- Per-service FAQ accordions on the solar and electrical pages
- LocalBusiness schema carrying the SSM number and CIDB G5 grade
- ST licensed and TNB approved credential cards on home and about
- Scroll-reveal text with a sitewide reduced-motion setting